Content Marketing Manager / Research

An experienced Consumer & Cultural Insights Strategist with a strong focus on decoding cultural shifts and human truths to develop impactful brand strategies. They combine qualitative research, cultural anthropology, semiotics, and CX principles, with expertise spanning ANZ, UK, and LatAm markets. Their skills include data analysis, insight generation, CX strategy, consumer behavior analysis, storytelling, and client relationship management.

Their experience includes independent insight strategy and cultural research for global brands like Nestlé, One NZ, and Amazon Prime, as well as a role as Community Manager & Architect for local agencies, focusing on New Zealand consumer insights. They have worked on projects ranging from mapping Gen Z values for telco rebrands to repositioning maternal figures in advertising for Nestlé.

Currently, they maintain ongoing collaborations as a Strategic Planning & Cultural Insight Consultant, providing cultural research, strategic thinking, and brand adaptation for both global and New Zealand audiences—specializing in translating emergent behaviors into brand relevance.

NZ Citizen. Available for freelance and contract roles.